OVERVIEW

Format: Classic Hits
Positioning: Re-live your favorites every day on 989 K-BAY
Call Letters: KBAI
Frequency: in Bellingham on 98.9 FM and 92.9 KISM HD3
Website: www.989kbay.com

AUDIENCE

Age: 35-64
Gender: Female: 46% Male: 56%
18+ Audience Composition: 18-24: 7%     25-34: 11%     35-44: 13%     45-54: 26%     55-64: 24%     65+: 16%

MARKET / FORMAT

Economically diverse market (high tech to heavy industry) the North Puget Sound area has been experiencing substantial growth for nearly two decades. Whatcom & Skagit Counties serve as the home to a major university, Pacific Rim service companies, software, aerospace, and agricultural businesses. Also, the market economy is bolstered by traffic on the I-5 corridor traveling between Seattle and Vancouver BC.

K-BAY delivers an up-tempo brand of music to the Bellingham area on 98.9 FM and in HD at 92.9 KISM HD3. K-BAY is a female-friendly station with a strong 80’s base and features the best pop-rock hits from the late ’60s to the early 90’s K-BAY provides a station that serves its audience equally well at home, on the road or in the office.

KBAY is also active in the community by supporting a variety of community events.